Over the last few days on social media, there's been a lot of talking about the 23-year-old Armenian Gucci's model, Armine Harutyunyan. Chosen by Gucci for the September 2019 fashion week in Milano for the spring/summer 2020 collection, is now a victim of body shaming because her face does not correspond to the traditional beauty standards.
Why a woman's beauty can be a subject of discussion?
It is not entirely clear why the model has become the subject of discussion. Anyone who knows the brand Gucci was not surprised at the choice of Armine, because unconventional appearance defined antithetical to the rules of the industry, is what Gucci is promoting for years.
The dark web created FAKE news where she was included in a list drawn up by Gucci gathering the 100 sexiest models in the world and this could have started people to be ready to tear her down. Over the weekend, the model became the target of insults and negative comments regarding her physical appearance, the debate on Armine's beauty is the result of a totally sexualized vision of the woman. Body shaming to which neither the model nor Gucci responded. The result? Armine and Gucci have been for days protagonists on the homepages of major news sites, not just those dealing with fashion.
It is not the first time that the fashion house has resorted to unconventional choices regarding the appearance of its models, but if the normalization of each body passes through marketing, then that’s fine. Armine is not a new face in the Gucci line-up her appearance is perfectly in line with the imagery promoted by the brand.
The fact that Armine has been chosen as the face of Gucci should make us understand how much the fashion industry has welcomed and made itself representative of a new ideal of beauty. People around the world, even from Armenia, attacked Armine’s physical appearance, she was the subject of insults for being "ugly" and not a perfect model for the fashion industry. Recently, Armenian MP Sona Ghazaryan, the youngest parliamentarian, declared war on sexism in Armenia during a parliamentary session.
On her Instagram profile, she went from 110,000 followers to 200,000 in a few days. She is the model of the moment, according to Google Trends, Gucci searches highly increased after the online attacks towards. A revolutionary action or a good marketing strategy? She is an illustrator, but she ended up in the debates on social media for her appearance. If her name can say nothing to the less fashion addicted, the photo of Armine Harutyunyan it could help to understand why and what people have been talking insistently about on social media in recent days. Many haters were ready to raise insults against the appearance of Armine, so far from the canons of fashion beauty that is far from their standard ideal. They called her “ugly”, “unsuitable for the world of fashion” and even used her photos to create a meme and conclude “would you go out for dinner?”.
The Armine’s story tells how much more needs to be done so that society abandons senseless stereotypes and no longer asks women to respect standards that question physical and, in her case, ethnic characteristics. Spread the message to stop body shaming in 2020 there is no reason still to exist
Comments
Post a Comment